How to Send a Tweet Again

Ane of the about interesting things about Twitter is the fact that, unlike other social networks, yous have to get against your gut feelings. Twitter is a very fourth dimension-sensitive platform, which means messages have a very brusk lifespan. If i of your followers hasn't seen a tweet within an hour or two, chances are they probably won't see it at all.

Oh, Twitter has a curated feed, merely that almost makes information technology worse. It means that some people will get preferential treatment, and others will rarely be seen at all. It's not quite as bad equally Facebook, since the fourth dimension-focused feed is beneath the curated feed, but it still means a lot of your users won't run across your letters upwardly front and center the way yous would like. You terminate upwardly with a buffer of other peoples' content in front end of yours, in improver to all of the content posted since y'all posted.

For some people, particularly your most engaged users, information technology will piece of work out in your favor. They will see your content alee of all the residual, every fourth dimension they log in. For virtually of your followers, though, it'due south a net loss.

This is where yous take to go confronting your instincts. On social networks, on forums, on blog comments, and on weblog posts themselves, the general thinking is to post once and once only. At that place are good reasons for this, of form. For social networks, people are worried well-nigh spam. When your users see too many messages from yous in their feed in besides curt a time, they'll exist more likely to retrieve you're spamming them. This can result in an unfollow or even a spam report, which can be very detrimental.

In forms of permanent content, similar forum posts, blog posts, and comments, duplicate comments or content tin can exist very detrimental. There, non just do you not have "the algorithm" to blame for users seeing your content more than frequently than you would like, the evidence is plain to meet. Y'all're not suspected of spamming, you really are spamming. Non to mention, duplicate content penalties for SEO can be extremely bad.

On Twitter, though, virtually people aren't browsing your profile page itself, they're browsing their ain feeds. This means fifty-fifty if y'all postal service the same verbal tweet in one case every half dozen hours, they aren't probable to see it more than one time or twice. Even if they practise run across it more often, they might attribute one instance to the curated feed and one to the timeline feed, and won't think twice well-nigh it.

A Layer of Deviousness

Here'south the matter, though; you aren't necessarily ever going to be posting the same exact tweet more than once. The content of the tweet will be the same, but the actual tweet will be dissimilar, if yous know what I mean.

Say, for example, you're a car company, like Mazda. You're releasing new models for the new model year, of your two primary makes, the Mazda 3 and the Mazda 6. You lot can hands mail service once per day, alternating, for each of the cars. So you might have a Mazda iii post on Monday, a six mail service on Tuesday, some other 3 post on Wednesday, and so forth.

In fact, Mazda does exactly that. You tin cheque their Twitter feed right now and probable run into an example of this in action, though obviously if yous're coming into this article months after information technology was published, it will expect a little dissimilar.

Each individual tweet is unique. One might call out the interior styling of the car, while the adjacent talks about the applied science of the gas pedal, and the adjacent talks about how tight the steering is, and another is just a promotional video looking to exhibit an emotion in the viewer.

Every make can do this, and in fact, I highly recommend doing it. You might not be pitching a series of new car models, but you're probably promoting a week's worth of weblog posts.

An Example

For this idea experiment – I don't have a Twitter account on paw to testify you lot it in practice – let's assume you lot're a blog writing an boilerplate of three blog posts per week. I is published on Monday, one on Wednesday, and one on Friday.

Let's say you also try to maintain an active Twitter account. Now, I've talked about it before, but an platonic Twitter business relationship tends to post around three-v times per twenty-four hours. Nosotros'll say you're going for the eye of the road, four times a twenty-four hours.

You have, in a given calendar week, three pieces of content to promote and xx individual tweets with which to do it. Some of those tweets volition be content other than your ain, and some of them will be non-promotional comments and but plain onetime organic posts. Let's say that takes upward 5 of your posting slots, leaving you lot 15 left.

xv tweets over the course of five days, which is a nice even three per 24-hour interval. Your tweets are going to be spread throughout the twenty-four hour period, and so readers are rarely going to meet all of them, only you'll be catching nearly of your agile audience throughout the twenty-four hours.

A schedule for posting, then, might look something like this.

• Monday: Publish blog mail 1, tweet nigh postal service 1, tweet virtually organic particular, tweet about a postal service from last week, tweet about post 1 again.
• Tuesday: Tweet about blog post 1, curate a piece of content, tweet about a post from concluding week, tweet most postal service one again.
• Wednesday: Publish blog mail service 2, tweet nearly postal service ii, tweet about mail 1, curate a piece of content, tweet most mail service ii again.
• Thursday: Tweet about post 2, post something organic, tweet most mail service 1, tweet almost mail service 2.
• Friday: Publish blog post 3, tweet about post 3, tweet almost post 2, postal service something organic, tweet well-nigh mail service 3 again.

This continues from week to calendar week. The "post from final calendar week" slots will be the previous week's post iii or mail two, whichever y'all want to button more than.

Evidently, this becomes a very self-promotional feed. It's e'er possible to arrange information technology, though. If you find that people don't similar so many posts promoting your weblog, you tin dial back a little bit and cut out some of the promotion of post 1 on Th and Friday.

How tin you lot post tweets nearly the same slice of content over and over? It's actually pretty like shooting fish in a barrel, if you take a look at many of the blogs out there that use a click to tweet plugin.

Ideas for Tweeting Multiple Times

What I've done here is come up with a bunch of ideas yous can use to tweet a mail service. Whatever ane of them will make a practiced single tweet, and they are all unique so you lot can use them to tweet the same content in an interesting mode. Don't forget to include the link and any relevant hashtags you might want to apply!

• Just post the title of the blog post as a new tweet with a link to that mail.
• Post an interesting question that is answered by the post.
• Ask the reader if they've ever encountered X problem that your mail service solves.
• Mail an interesting piece of data or a statistic that you bring upward as part of the source information for your post.
• Transport an @mention to an influencer you mention or link to in your post, simply employ the mention later in the tweet and then it's a public tweet.
• Send a similar version of the previous options, but with different images attached to the tweet to make it await dissimilar in your stream.
• Repeat the aforementioned verbal tweet at a very dissimilar time of day to reach a different segment of your audition.

Don't exist also afraid of repeating posts besides oftentimes. Hootsuite posted one detail link 44 times, and considered it perfectly fine. They even got called out for information technology, only the fact is, they have so many followers that it'due south still relatively unique each fourth dimension information technology'southward posted.

That'south i of the major tricks you need to remember; the larger your audience, the more than you tin can get away with. The larger your audience, the more raw numbers meet your posts, only the lower the overall percentage is. This is simply due to how distributed across time zones and activity hours your audience becomes. When you have 5,000 followers, y'all might not fifty-fifty exist able to support 20 tweets per week. When you take five,000,000 followers, you can mail service pretty much as often as y'all desire and people volition emulate y'all in hopes of gaining your level of success.

After all, all an influencer is is someone who happens to be successful. It doesn't really affair if yous completely lucked into your fame; people will effort to effigy out how to emulate what yous did and then they as well can luck into fame. Once you achieve the level of influencer, yous're no longer appreciative to the treads, you lot get the one setting those trends. A trendsetter, if y'all will.

At the end of the day, that's what we all aspire to exist. When you reach that level of fame, you don't demand to pay so much attention to the fine details of marketing, and can instead focus on the broad strokes.

Words of Caution

Earlier you embark upon a class of multi-posting your content, you should exist aware of the possible pitfalls in doing so.

Number ane is the size of your audition. If your audience is too minor, it won't be able to support such frequent posting. People will wonder why yous're acting like a huge brand when you're not, and you'll become a bit of a negative reputation just based on acting similar an imposter. The "wearing apparel for the job you lot want" ethos doesn't quite piece of work here.

2d is that you should avoid posting the verbal aforementioned tweet more than 2-three times in a given calendar week. You can post the same link multiple times, the same tweet with different images, and and so forth, just you tin can't post the verbal same tweet with the exact same link, hashtags, and images over and over. This begins to expect a lot more similar spam and might force Twitter to have action. Information technology will likewise likely result in some unfollows when people determine they don't desire to see the same thing over and over.

Exist mindful of user complaints about your content. If people come forward to answer to your messages or DM y'all nearly how they don't like seeing your content that often, information technology'south something worth analyzing. Remember that for every person who comes forward, there are anywhere from a dozen to a thousand more who have the same opinion but who don't care enough to speak up.

Always be experimenting. If your audience seems responsive to X number of tweets of a given piece of content, effort to tweet the adjacent one X+1 times. However, you have to exist mindful of the difference in content itself. One piece might exercise well, not considering of how oftentimes you tweet it, but because it's simply a better, more resonant commodity.

Obviously, you should experiment with dissimilar kinds of tweets. Does your audition respond more to statistics or questions? Practise they similar tweets with serious images or memes? Exercise they prefer jokes or serious tones in their hashtags? These are all questions yous tin reply and apply to adapt the futurity posts you create and market.

At the end of the day, you always have to exist adjustable. No 1 strategy is going to fit every make, and in fact, no ane strategy is going to fit your brand for more a yr. The social earth is always irresolute, and the techniques you use to reach your audience today might not piece of work tomorrow.

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Source: https://follows.com/blog/2022/02/tweet-post-multiple-times

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